Claritea


Project Length
Mar–May 2020

Discipline
Visual Identity
Product Packaging

Deliverables
Tea Packaging
Animated Logo
Identity System

Claritea is a tea brand that needed a new packaging concept to attract novice tea drinkers. Its mission is to bring clarity to the tea-tasting experience. First-time tea drinkers need a delectable and aromatic variety of flavors as they slowly acclimate their palate to detect subtle notes found in light teas. I aimed to create a floral, fruity and fun visual system that would appeal to this demographic.

 

Building The Brand


Aimed toward novice tea-drinkers, it was important to develop packaging that would attract a young-adult demographic and stand out on the shelf. I utilized sans serif typefaces to cultivate a contemporary and fresh identity. I also designed with an organic aesthetic to evoke the warm and blissful experience of drinking tea. Using a citrus-inspired color palette, I created imagery that is vibrant, blooming and sweet.
Claritea_Identity_Overview (1).png
Claritea_Mockup_Two_cans.png
Claritea_logo.gif
Artboard 1.png
Claritea_Mockup_Can_Rows.png
Claritea_Two_Canisters.png

Check out some other projects:

Learn a Language ✶ Sanskrit ✶ Claritea ✶ Positively ✶ The Breather
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