The Belks


Project Length
Mar–Apr 2021

Discipline
Editorial Layout

Deliverables
Print Booklet


I created an 8-page booklet for a written archive about the Belk family recorded by Robert V. Williams. My intention while designing was to emphasize the precarious living of the Belk family working in the mill. The layout focuses on the confining nature of the mill and how family member after family member gets “caught” while struggling to make a livable wage.

 

TheBelks_Front_Cover_compressed.jpg

Design Process

On the front and back cover, I arranged a body of justified text into three columns against a brick-red background to resemble the exterior of a textile mill and foreshadow the story. Once turning to the inside pages and going “inside the mill” I designed the spread with thick top and bottom margins to confine the text into a horizontal space that feels restricting while mimicking the shape of a mill building.

An important aspect of this story is financial instability and concerns over money. This theme of scarcity connects with the mill, which I emphasized by styling the text each time finances are mentioned.

"Where’d we live? Why, we lived in a waggin’."

― Martha Payne

Demonstrating Voice

Regarding narration, I created a unique paragraph style to each character in the text to help demarcate the shift in perspectives as the narration transfers from family member to family member. I also typeset each character’s paragraph style to express their personality. Martha recounts the bulk of the story and has strong opinions so I styled her speech with all-caps type in bold. The story itself has a lot of voice with being set in rural North Carolina in the 20th century focusing on the lives of blue-collar workers. The southern colloquial speech used by the Belks is an essential piece to the story, so I highlighted their slang words with a bold red serif font.

Final Design

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