Doors That Make a Statement
2023–2025 OMNICHANNEL CAMPAIGN
Clopay is North America's first choice for customizable garage doors, offering homeowners and residential architects endless design possibilities. To illustrate how these doors do more than function — they make a statement — our campaign transforms them into the message itself.
The campaign features 3D typography seamlessly integrated into garage door photography, with the doors forming the letter "O" in bold, statement-making words. This concept reinforces how Clopay garage doors open up a world of design potential.
Awards
2024 Gold ADDY Award — AAF District 3
2024 Gold ADDY Award — AAF Charlotte
My Role
Art Director & Designer
Collaborators
CDs — James Ward + Heather Dumford
Copywriter — Rachel Baker
Agency — Wray Ward
Deliverables
30s OTT Spot
Print Ads
Social + Digital Ads
Activation Concept
Product Lookbook
:30s TV Spot
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Director: Michael Ryan Fagan
Director of Photography: Justin Smith
Producers: Danielle Galella + Laura George
First Assistant Director: John Hoffman
First Assistant Camera: Julian Canini
Second Assistant Camera: Lewis Dameron
Editor: Steven Thomas
Copywriter: Rachel Baker
Art Director: Dave Haire
Designer: Kelly Gilbert
Agency: Wray Ward
Print Ads
Paid Social
A collection of high-impact Meta and LinkedIn ads.
Display Banners
Experiential Activation
This activation concept transforms the door into the focal point of a larger-than-life installation, using 3D letters crafted from matching door materials.
Product Lookbook
