Yo Quiero
SUMMER OMNI-CHANNEL CAMPAIGN
My team and I at Wray Ward developed Yo Quiero Perros, a campaign that brings the brand to life through a vibrant cast of Chihuahuas — each representing a different dip flavor. By tapping into the internet’s love for dogs (especially Chihuahuas), we reinforced the brand’s playful personality and flavorful variety. Through out-of-home signage, memes, interactive polls, and animated Instagram stickers, we invited audiences to get curious about Yo Quiero and explore all the dips.
Role
Art Director + Designer
Collaborators
Creative Director — John Roberts
Copywriter — Megan Johnson
Strategist – Buffy Kelly
Agency — Wray Ward
Deliverables
Digital out-of-home signage
Paid social ads
Suite of animated gifs
Project Length
April 2025–Present
Challenge
Yo Quiero needed to grow brand awareness and drive shoppers to find their dips in-store, but the products weren’t easy to track down. To break through, we had to build brand love first and create a sense of discovery that would get people clicking the store locator.
✶ Idea: ¡Yo Quiero Perros! ✶
We created a cast of Chihuahua characters, each one matching the personality of a different dip flavor. These fun doggos became the stars of funny, shareable content that people actually wanted to watch and share. Instead of just selling dips, we gave people characters to fall in love with, and a good reason to head to the store.
DIGITAL OUT-OF-HOME
A bold series of digital out-of-home placements introduced Yo Quiero Perros to the real world. Each execution teased a different flavor personality, nudging Publix shoppers to follow the dog and find their dip.
GIPHY STICKER PACK
Animated sticker pack designed for Yo Quiero’s Summer campaign, optimized for Instagram Stories and GIPHY’s global search.
Paid Social Ads
The Impact
1.85M+ impressions across 5 markets in 2 weeks
Website sessions up 531%
Store locator sessions up 2,880%